Cow Abduction

"It's a serious problem. Countless bovines have disappeared from dairy farms everywhere. And the numbers of missing cows are on the rise. A rapidly growing collection of alien cow abduction evidence and documentation has been posted...."

What a great campaign...

First we were shown the Planetinneed site and now we have yet another cool site to support the successful GOT MILK? (USA) campaign.

Apparently the creators of this new campaign got inspired by actual reports linking extraterrestrials to cows, what in my opinion makes it even cooler.
This campaign, developed by one of my favorite agencies - Goodby, Silverstein & Partners (San Francisco) - consists of television advertisements (30second TV spots) along with the promo sites. The campaign aims to highlight the milk's multiple health benefits beyond just a calcium source, therefore the extraterrestrial being in search of milk's wonder-tonic properties.

I highly recommend a visit to both websites:
cowabduction.com
planetinneed.com